Versions

Our logotype is the single most effective tool when it comes to the recognition and identification of our brand. To ensure maximum impact and awareness of the Easee brand, it’s important to treat the logotype according to these guidelines.


Colours

The logotype can appear in different color schemes on different coloured backgrounds. We are using black on a light background or image. Conversely, the white is used against a dark background or image.


Image treatment

When applying the logotype to imagery always make sure legibility and visibility is taken into consideration.


Trademark®

Easee’s logotype is available as a registred trademark in two colours – black and white. Note that the same logo guidelines apply.


Animated

Easee’s logotype is available as a logo-animation, where the wave form is sparking to life as an energy flow – drawing the logo-letters. The animated logo is typical used in presentations, films and social-media ads.


Clearspace

To ensure maximum visibility a minimum clear space has been set.

The Easee logo should always be surrounded by sufficient clear space in order to appear as clear and distinct as possible. 
The clear space (X) is based on height of the logo.

This measurement is the minimum space allowed around the logotype and should always be applied in all instances. It is important to point out that the defined clearspace is a minimum, 
it is of course allowed and recommended to go above this in order to create clear and consistent designs.


Placement

To ensure consistency and brand alignment a set of prioritized logotype placements have been set.

These recommended positions help us to create a consistent visual expression and provide flexibility for individual situations.

Depending on the format, layout and content, the placement of logotype should always be placed in either the top or bottom corners.

In some cases a centered placement and sized logo provides the most impact. For instance when there is no other element except logotype present in the foreground. Examples of these are in film and social-media ads where the logo acts as an sign-off or endorsment. See Supersize rules here.


Size

Using a set of recommended sizes for the Easee logotype aims to create a visual standard and minimize variation.

Logotype size – Print

The size of the logo varies with the format. Above is the recommended logotype sizes for the standard A formats.

A-formats (logo width)

A2 70 mm
A3 35 mm
A4 25 mm
A5 25 mm
A6 25 mm


Aspect ratio

The aspect ratio of an image/video defines the proportion between its width and height. It is always expressed as two numbers separated by a colon (x:y). The first number always refers to the width, and the second number refers to the height. A 1:1 aspect ratio, for example, is a square. Read more about Aspect ratio here.

Logotype size – Image/Video

Depending on the format/ratio, we use a defined procentage size of the logo width. To ensure coherence and absolute brand recognition through all platforms, these recommended sizes should always be used.

Aspect ratios (logo width)

1:1 25% (1/4) Used by Instagram and FB
4:5 25% (1/4) Used by FB
16:9 10% (1/10) Presentation slides, TV/monitors.
9:16 20% (1/5) Instagram live stories

Supersize

When there is no other elements except logotype present in the foreground, there is an opportunity to maximize the size in relation to the format. Examples of these are in film and social-media ads where the logo acts as a centered sign-off or endorsement (end frame).

Logotype supersize – Image/Video (end-frame)

Depending on the format/ratio, we use a defined procentage size of the logo width. A supersized logotype should always be centered on the surface.

Aspect ratios (logo width)

1:1 50% (1/2) Used by Instagram and FB
4:5 50% (1/2) Used by FB
16:9 20% (1/5) Presentation slides, TV/monitors.
9:16 33% (1/3) Instagram live stories

Minimum size

To ensure that our logo is always visible, and stands as a clear sender of our brand, a minimum size has been set. The logotype should never be used in smaller sizes than specified here.


Don’ts

The logotype should never be modified or appear in any other way than stated in these guidelines. Always make sure there is enough contrast between the logotype and the background. The logotype can never appear in any other colour than black or white.


Examples

Below you will find applied examples of how the Easee logotype should be used.


Download assets

You can find the different logo assets covered in this chapter in our download section.

Next chapter

Typography